Since 1960

The story of Pink Adventure Tours

Since it was founded in 1960, Pink Adventure Tours has remained the premier off-road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas and beyond. From the original routes to guided hikes and custom trips, we’re proud to offer experiences that stay with you long after they’re over. We are honored to have taken over 5 million guests on tour In the last 20 years and are grateful they shared their vacations with us. 

Tours Served
Guests Served


A look at our history


Pink Jeep® Tours founded by Don Pratt in Sedona, AZ


Shawn Wendell buys the company


Company acquires Time Expeditions in Sedona


Company acquires Sedona Adventures


Pink Jeep® Tours launches offerings in Las Vegas, NV


Pink Adventure Tours opens Grand Canyon location in Tusayan, AZ


Parent company, Pink Adventure Group, is formed


Pink Adventure Tours is acquired by Herschend Enterprises.


Pink Adventure Tours expands to the Great Smoky Mountains National Park


Pink Adventure Tours expands to Branson, Missouri

The Pink Way

We aim to provide each guest with safe, exciting and awe-inspiring adventures. To achieve this mission, we operate according to unwavering principles rooted in a commitment to stellar service.


Our guides are rigorously trained to ensure you can be confident in their decisions and skills.


Our team is dedicated to providing a memorable excursion for all, no matter the setting.


We implement the most innovative methodologies and equipment throughout the company.


We are accountable for the wellbeing of our guests, community and environment.


Our local team members are experts who make each tour entertaining and engaging.

Certified local guides

Thanks to their in-depth understanding of the surroundings, Pink guides are the best in the business. All guides are certified by the National Association for Interpretation and also receive extensive driving and safety training. Plus, each one is a fun, passionate person and guardian of the land. No matter which guide leads the way, we know you’ll be on a first-name basis by the end of your tour.

Meet the guides

An award-winning commitment to nature

We take stewardship of the land very seriously. We work closely with the Bureau of Land Management, Forest Service and park rangers to maintain, rebuild and re-vegetate trails. Our team proudly volunteers for trail clean up and contributes to preservation efforts with collected contributions. These practices have earned us environmental awards like the Keep Sedona Beautiful Award of Excellence and the Governor’s Tourism Award on Arizona Preservation.